After a role on the inaugural season of Top Chef Portugal and key positions in kitchens of some of the city’s most talk-about restaurants, Freddy Guerreiro is an established, highly respected presence in Lisbon’s culinary scene. Yet his experience—and influence—reach well beyond the Portugal capital.
Guerreiro has worked in restaurants in New York, Lisbon, Tokyo, Hong Kong, London, Barcelona and San Sebastian, Spain. These include the kitchens of Nuno Mendes (Viajante Restaurant, 1 Michelin star, London), Martín Berasategui (Martín Berasategui restaurant, 3 Michelin stars, San Sebastián ) and Seiji Yamamoto (Restaurants RyuGin Tokyo and RyuGin Hong Kong, both with 3 Michelin stars). Adjusting to the demands of this global roster—including languages (he speaks Portuguese, English, Spanish and German fluently)—has given Guerreiro a solid knowledge of how to meet the needs of a culturally diverse range of clients, from communication to problem solving.
"I think of food as a form of communication,” says Guerreiro. “I can communicate my personality through my cooking. And food styling is especially about it—my communicating a product to get others interested and excited, wanting to know more. One of the great payoffs of my work is seeing this communication develop.”
A 2007 graduate of Culinary Arts & Management from the prestigious Institute of Culinary Education (New York), Guerreiro expanded his food knowledge beyond cooking and began work as a stylist in 2013. Mastering how to present visually appealing dishes to an audience that can only see, not taste, them was a skill he honed on television with Top Chef and one he has sharpened with clients including Ikea, Weight Watchers and Vodafone. In advertising TV and print campaigns, his refined aesthetic has become a Guerreiro trademark.
He has also served as a brand ambassador with the AEG brand, demonstrating products from their high-end consumer line to a general market audience. In addition, Guerreiro was a consultant who created the menu for Montana Lisbon and Galeria Underdogs, a critically acclaimed 2016 addition to Lisbon’s dining scene. He also has experience in live cooking demonstrations, writing and developing recipes.
Pingo doce, Buondi, Vorwerk Bimby / Thermomix, Branca de Neve, Espiga, Tabasco, Fula, Jerónimo Martins, Kerrygold, Nestlé, Intermarché, Matutano, Galp, Damatta, Montalva, Izidoro, Masstige, Ikea, VW, Weight Watchers, Tele2, Bell, Vitacress, Manual de instruções by Henrique Sá Pessoa, Vodafone, Iswari.
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